Children's Fashion, Review

What Busby + H-Bear Wore // Happyology

happyology reviewA few weeks ago we were invited to the opening of the beautiful new Happyology store in Brighton. Unfortunately we weren’t down in Sussex that week, so I couldn’t attend, but we were sent some gorgeous clothes from their stunning range for the children.

I’ve been yearning to shoot at this warehouse ever since we moved to East Yorkshire last April. I walk past here almost every day, and each time I think “This would be the perfect location for a kid’s style shoot!”. So we headed there last Sunday, when the warehouse would be empty and closed, to have some fun in our Happyology wear!

Happyology is classic and comfortable clothing with a modern edge, for babies, toddlers and children aged 0-7. Based in my homeland of Brighton, they are inspired by their vibrant, eclectic surroundings, as well as vintage baby clothes and children’s stories.

Established in 2014, Happyology are a young company with previous experience in manufacturing and design. They believe that kids need clothing to be versatile, to take them from playground to parties, and keep up with their movement!

Happyology’s mission is to create quality clothing for babies and children with playful details and that has timeless appeal, and I think that they most certainly succeed.

H-Bear was sent a stunning star sweatshirt and a super soft fleece-lined denim jacket.

The star sweatshirt is made from 100% cotton and is beautifully soft. The poppers on the shoulder mean it’s easy to remove, and it washes so well.

happyology review

I love the contrasting blue and red stars – they’re so vibrant and funky!

happyology reviewEveryone has commented on how gorgeous this sweater is – and the best part is that it’s in the Happyology sale for only £14!!!

H-Bear’s denim jacket is divine. It’s so cosy with a fleece lining, making it the perfect transitional item for spring! It’s definitely coming to Italy with us this week.

happyology review

It’s a loose cut too, meaning that it’s ideal for adding an extra layer on chilly days.

happyology review

H-Bear loves to be cosy, and he’s been very toasty in this beautiful coat! The denim jacket is only £20 in the Happyology sale, and I’m very tempted to buy him a bigger size to see us through next autumn/winter too!

happyology review

Busby was sent a gorgeous pair of grey leggings and a denim cardigan, so both children have been half-twinning in Happyology denim!

happyology review

happyology review

The leggings are made from cotton jersey, and are very soft to touch. They’re the perfect item of clothing for playing in, as they’re comfy and don’t restrict movement.

happyology review

Busby wears age 3-4, and they’ve got lots of growing room!

happyology review

The grey leggings cost £8.

The denim cardigan is absolutely stunning, and I wish they made them in my size! It’s made from stretch cotton jersey with a denim effect, and has the most divine floral lining!

happyology review

The crew neck is so on trend at the moment, and the buttons up the front make it versatile for different seasons. This cardigan has instantly become a favourite piece of mine in Busby’s wardrobe, and she loves it too!

happyology review

The denim-effect cardigan costs £22 in the Happyology sale.

The quality of all of the items the children have been sent is fantastic, and I’ve been so impressed with the Happyology brand. Happyology are ideal if you want stylish, versatile, well-made play wear.

happyology review

Pop over to the Happyology website to shop all of the items featured in this post, and to gaze and lust over even more beautiful children’s clothes (the new Coast to Coast collection is divine)!


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*I received the above items for the purpose of this post. All views and opinions expressed in this post are my own.*
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  1. Kate Fever

    26th April 2016 at 12:37 pm

    Oh that denim jacket! Far too cute! What gorgeous clothes, something just a little bit different.
    Kate Fever recently posted…Weaning: introducing lumps, and a broccoli & egg muffin recipeMy Profile

  2. Zoe Forde

    27th April 2016 at 8:45 am

    Really lovely pieces! The online stores must be so handy for busy mums? x
    Zoe Forde recently posted…Detox : Be Free From ToxinsMy Profile

  3. Bex @ The Mummy Adventure

    27th April 2016 at 9:11 pm

    I love h-bear’s denim coat, he looks so snug! And it all sounds really great value too

  4. Victoria Marden

    28th April 2016 at 9:37 am

    I absoloutly love her denim Cardigan but sadly £22 for a cardigan is a little out of my price range x
    Victoria Marden recently posted…Mummy + Me • April 2016My Profile

  5. Janine Dolan

    28th April 2016 at 12:30 pm

    Love the cardigan. Looks very comfortable.
    Fleece wouldn’t be for us now though. My kids would be sweating in it winter or not unfortunately.
    Janine Dolan recently posted…Paw Patrol BackupMy Profile

  6. oana79

    28th April 2016 at 9:35 pm

    Love the denim jackets, they look beautiful and cosy, will head off now to have a look at their collection for older girls.xx

  7. Chloe

    28th April 2016 at 10:01 pm

    What a stunning shoot. The denim jacket and cardigan are so adorable! This is such a great spot for a kids shoot and the fleece is still so perfect for Spring. x

  8. Sophie

    29th April 2016 at 9:35 am

    Those clothes are very Brighton! I loved living there and miss it.
    Thanks for hosting #FunkyKidFriday
    Sophie x
    Sophie recently posted…Lily and Alexander’s Weekend Style #3My Profile

  9. Sarah

    29th April 2016 at 1:45 pm

    Cool clothes and great shots! I’m the same, I walk past old shops and walls and think “ooooh great backdrop for a photo”. Sarah #MyWildOnes
    Sarah recently posted…#ExplorerKids April Round-upMy Profile

  10. Ky

    29th April 2016 at 9:41 pm

    Oh my gosh they both look so cute in the denim tops. That coat is amazing, definitely try and get one in a bgger size. We go to Brighton quite a lot as Clems uncle lives there, next time we go I will try and check out the shop.x
    Ky recently posted…Friday Fashion – DinotasticMy Profile

  11. karen

    29th April 2016 at 11:48 pm

    Fab clothes and you are right about the location, perfect place for a photo shoot x

  12. Helen

    30th April 2016 at 7:28 am

    Ooo H-Bear’s coat looks SO snuggly and perfect for the cold spring days that we’re having at the moment 🙂 #FKF

    Helen x

  13. Sabrina @ The mummy stylist

    1st May 2016 at 10:25 pm

    Aw your two look adorable twinning in denim! Love h-bear’s sweater, such a cool print xx

  14. Lauren V at The Life & Loves of Lolly

    3rd May 2016 at 2:02 pm

    Some great outfits. I love the star sweater. The location for your photos is amazing #funkykidfriday
    Lauren V at The Life & Loves of Lolly recently posted…What Joey Wore #12My Profile

  15. Sarah @tobygoesbananas

    4th May 2016 at 10:22 am

    They both look awesome – I’ll have to have a look at Happyology, I love finding new places for clothes for the boys. You’re right too – it’s a brilliant place for a photo shoot, looks like something straight out of a magazine!
    Sarah @tobygoesbananas recently posted…Review: Cosatto To & Fro StrollerMy Profile

  16. Stephanie

    4th May 2016 at 10:43 am

    Now that is a cute set of clothing! The jackets so are so sweet and the start top looks pretty cool!
    Stephanie recently posted…Choosing a perfect holiday spot for familiesMy Profile

  17. Mums Space (Tara)

    6th May 2016 at 12:41 pm

    I love the coats and yaay for almost twinning! I love it when my two are in different yet similar outfits! #funkykidfriday

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