Life // What Does Your Favourite Magazine Say About You?

what does your favourite magazine say about youWe all have different interests and hobbies – whilst some of us love fashion and want to keep up with this seasons trends, others are more into gardening and want to know what they should be planting and when.

But, if you were to Google ‘magazine subscriptions UK’ and choose one to have delivered to your door, what would it say about you? Let’s take a look at three of the most popular magazines, sold here in the UK, and discover a little bit about who reads them…

LOOK Magazine

LOOK is perfect for trend-conscious women who love high street fashion, as its pages are jam-packed full of shopping advice as well as beauty tips, celebrity news and real-life features.

According to YouGov Profiles the readers of LOOK magazine tend to be females aged 25-39, the majority of whom live in London. They enjoy shopping, beauty and are interested in the lives of the rich and famous. The readership of this magazine think that it is important to look physically attractive and to stay looking young – they go to trendy bars and restaurants and keep up to date with fashion trends.

They are most likely to shop in Primark, New Look, Topshop and H&M and tend to drive Minis. When they are not reading magazines, they might be watching the likes of TOWIE, First Dates or Made in Chelsea or listening to The Weekend and Justin Bieber.

Woman & Home

Woman & Home is aimed at the mature lady and is perfect for women with style and substance. It offers a stylish mix of content, reflecting the way women live and work today.

It includes fashion and beauty advice, delicious recipes, health and wellbeing advice, travel inspiration and the latest looks for the home as well as interviews with real women who have achieved remarkable things.

The YouGov Profile of this magazine suggests the readership tends to be women aged 55 and over, who are interested in gardening, knitting and cooking as well as beauty and fashion.

They consider themselves to be healthy eaters, are open-minded and think the world would be a better place if women were in charge. These women shop in the likes of Monsoon, Marks and Spencers and Per Una, listen to Rod Stewart and Take That and watch Downton Abbey, Strictly Come Dancing and Call the Midwife.


Now is a magazine for celebrity gossip fans as its pages are filled to bursting with breaking celebrity news, real life reads as well as fashion and beauty.

You Gov Profiles shows the readership to be female aged 25-39, and are typically from the North West. They have a particular interest in people and celebrities as well as shopping and fashion.

They often search the internet for products that are advertised whilst they are watching TV, think it is important to stay looking young and would consider plastic surgery. They enjoy watching all the celeb TV shows such as Celebrity Big Brother, I’m a Celebrity Get Me Out Of

Here and TOWIE. They are most likely to listen to pop music such as Little Mix, Olly Murs, and Meghan Trainor.

If your favourite magazine isn’t one of the above, you can just type your chosen title in to the YouGov Profiles site and find out what it says about you!

*Collaborative Post*

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