“Sleep deprivation is the most common complaint I hear from parents of young children… But the solution doesn’t need to be complicated regimes or expensive gizmos. A routine as simple as bath, book, bed can get young children to settle so that everyone can benefit from a good night’s sleep.” – Jo Frost.
Parenting expert Jo Frost (aka Super Nanny) is under no illusion that she created the ‘Bath Book Bed’ routine, but with over 20 years of nannying experience under her belt she knows that it works, which is why the BookTrust have teamed up with Jo and made her their Global Ambassador for the new campaign launched this week.
Bath Book Bed is a national campaign (initiated by BookTrust) to encourage parents to make stories a part of every child’s bedtime routine. After all, there’s nothing quite like snuggling with your little person and reading a book after a busy day.
BookTrust surveyed one thousand parents with children aged three and under, and discovered that the top concern for parents was getting their children to sleep at night – with over 80% of parents saying that lack of sleep is the hardest part of being a parent (nodding in agreement over here – see the Chronic Sleep Deprivation section of the blog!). Some even claimed they would pay more than £10k to put an end to the sleepless nights! [Read more…]