‘Discover Your Way’ with Fisher Price

Last week Busby and I headed up to London to spend the morning at Prima Baby Magazine HQ. We were invited along to an event hosted by the lovely people at Fisher Price to launch their new ‘Discover Your Way’ campaign. The campaign is a celebration of all the wonderful and different ways that children like to play; helping them to develop happily at their own natural pace. Fisher-Price are continually creating products perfectly-designed to feed children’s natural curiosity, encourage exploration, stimulate imagination and facilitate discovery through play, to help babies learn and grow their way.

It was a great morning; I caught up with some blogging friends while our children played with each other in the wonderful area that the Fisher Price Team had created, chocka with Fisher Price toys! (A huge thank you for the brilliant lunch that was provided too!)

During the morning we listened to talks from Susie Boone from Madeformums.com and Dr David Whitebread from the University of Cambridge. Child-led play was the topic of conversation, and Busby provided a number of examples for the speakers while they were talking!

As a parent I am constantly worrying about whether I play with Busby enough and, after listening to Dr Whitebread talk about unstructured play and the importance of independent, child-led play, I felt relieved that I’m not always dictating our games and that I do let her “discover her way”. It turns out I’m not the only one worrying (phew!) – the results below are from a survey conducted by Madeformums.com and Fisher Price earlier this year:

I think these findings are incredibly interesting – and they just go to show how much we worry about our children and their well-being! Play is such an important part of a child’s life; it dictates how they grow emotionally, socially, physically, and every form of play – from unstructured through to rough and tumble – is integral to their development. Reading these findings and listening to the talks last week definitely helped release some of the guilt I feel; it made me realise that every day cannot be a Pinterest-inspired, sensory tray-filled, cloud doughy, mini beast scavenger hunting day, and that Busby actually benefits from our days being disorganised spontaneous, fun and a little bit crazy!

Do you worry that you don’t play with your children enough?

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  1. 21st August 2014 / 9:40 pm

    I really worry I don’t play with the boys enough, I feel so guilty about it, but I find they play so much better independently! x

  2. 22nd August 2014 / 6:42 am

    Well you know, I thought i would be a pintrest, crafty, sensory mummy, but life just seems to get in the way. I play with Chiplet alot, but he is quite happy playing alone as well. My worryging him is always that I am not providing enough variety or challenging enough x

  3. 23rd August 2014 / 4:41 pm

    Looks like such a great event with so many familiar faces! x

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